Be Clued Up
OnThe
Internet
Be Clued Up On Optimising Your Site For Search Engines:
These days everybody is a Website Designer. A good looking site is important but it’s of little use if people don’t visit.
Two points to consider before designing your site:
seo-searchengineoptimisation-uk.
(1) Is the site for, promotion of corporate image, personal for friends and family?
People who'll visit will be invited and don’t have to search to find your site. (Non Search Engine Reliant)
(2) Is the site for, promotion of services or goods? (Search Engine Reliant)
If your site is Search Engine Reliant:
The pages should be light, ideally under 40KB.
Minimal, Macromedia Flash, Animated Elements Swish, etc.
Pages should be text rich and informative.
The Web Page should load quickly.
seo-searchengineoptimisation-uk.
The only way you can guarantee to come top a search is to pay for Sponsorship. However, this can cost a lot of money with little return if:
seo-searchengineoptimisation-uk.
Bad or inappropriate keywords
Click fraud
Paying too much for a keyword.
Sponsorship should be used as a backup or part of a limited Campaign. SEO.
Your main keywords should be incorporated within the main context of your site. Whilst it’s impossible to stay top ranked all the time you should stay up there or about.
seo-searchengineoptimisation-uk.
A properly optimised site needs constant maintenance and is hard work.
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